ABOUT GABRIEL MACHURETI build useful websites around the life I want to live.
My professional background is marketing. For more than a decade I have worked in SEO and app store optimisation, including the early years when ASO was only beginning to be treated as a discipline of its own.
In 2013 I launched one of the first ASO courses on Udemy and later wrote ASO Bible and ASO Ninja. More than 10,000 students have joined my courses. Through my agency work I helped more than 500 developers and app companies improve how they were found, worked with brands including Red Bull, Disney, EA Games, FreshBooks, PBS and Xerox, and spoke at conferences in London, Singapore, China and Thailand.
I bought the ASO company Appmind, which was later acquired by Mobile Action, and stayed on as a consultant and ambassador. I also wrote Zero Excuses, about making a beautiful life, and The Lazy Bastard, a productivity guide for people who procrastinate.
The thread through all of it is simple: I enjoy taking information that feels difficult or scattered and turning it into something people can use. I did that with diving websites when I worked as a diving instructor. Now, as Kristy and I work towards a yacht and a life aboard, I am doing it with sailing.
Moving onto a yacht is me running out of excuses.